Episode 19: Communicate Constantly: Lessons from HBCU Comms

Thought Feeder
Thought Feeder
Episode 19: Communicate Constantly: Lessons from HBCU Comms
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Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.

Episode 18: Product Strategy in Higher Ed

Thought Feeder
Thought Feeder
Episode 18: Product Strategy in Higher Ed
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Mike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities.

Episode 17: Do Less, Better

Thought Feeder
Thought Feeder
Episode 17: Do Less, Better
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Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education.

Episode 16: Authentically Marketing Inclusivity in Higher Ed

Thought Feeder
Thought Feeder
Episode 16: Authentically Marketing Inclusivity in Higher Ed
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Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.

Episode 15: A Prospective Parent’s Perspective on Admissions

Thought Feeder
Thought Feeder
Episode 15: A Prospective Parent's Perspective on Admissions
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Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Episode 15: A Prospective Parent’s Perspective on Admissions

Thought Feeder
Thought Feeder
Episode 15: A Prospective Parent's Perspective on Admissions
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Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Episode 14: Preaching to the Choir

Thought Feeder
Thought Feeder
Episode 14: Preaching to the Choir
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Jon-Stephen Stansel and Joel Goodman talk about the conference bubble and how best to get everything we can out of attending a conference. Do online conferences present better opportunities for leadership to hear our struggles? Will more people attend online conferences? And how can we turn a sympathy party into a learning experience?

Episode 13: The Hard Work of Social Media Management

Thought Feeder
Thought Feeder
Episode 13: The Hard Work of Social Media Management
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Special guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.

Episode 12: Service Design & Consequences

Thought Feeder
Thought Feeder
Episode 12: Service Design & Consequences
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Ron Bronson joins Joel Goodman and Jon-Stephen Stansel to talk about how ongoing research leads to more compassionate and human design decisions in higher education content, websites, student services, and interactions. Ron also discusses what he calls Consequence Design and how it maps the hostility baked into human-centered and service design processes.

Episode 11: Finding Your Voice on Social Media

Thought Feeder
Thought Feeder
Episode 11: Finding Your Voice on Social Media
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Jenny Li Fowler, director of Digital Media Strategy at MIT, joins J.S. and Joel to talk about her 30-day experiment in posting about social media marketing, finding one’s voice on social media, and how to beat imposter syndrome.