Episode 35: What to do with multiple social audiences

Season 1
Season 1
Episode 35: What to do with multiple social audiences
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Bailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approaching different audiences in our social messaging.

Episode 26: How to Side-Hustle in Higher Ed

Season 1
Season 1
Episode 26: How to Side-Hustle in Higher Ed
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In this episode, Joel Goodman talks about how he started Bravery Media, the difficulties in legitimizing a higher ed career to other industries, and the challenges in going freelance.

Episode 23: Higher Ed Marketing Mailbag

Season 1
Season 1
Episode 23: Higher Ed Marketing Mailbag
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Sponsored by Podium Education. Thought Feeder’s first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Season 1
Season 1
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
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Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.

Episode 21: Digital Engagement Lessons from Quick Service Restaurants

Season 1
Season 1
Episode 21: Digital Engagement Lessons from Quick Service Restaurants
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This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.

Episode 20: How To Set Goals Beyond the Mission Statement

Season 1
Season 1
Episode 20: How To Set Goals Beyond the Mission Statement
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Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 20: How To Set Goals Beyond the Mission Statement

Season 1
Season 1
Episode 20: How To Set Goals Beyond the Mission Statement
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Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 19: Communicate Constantly: Lessons from HBCU Comms

Season 1
Season 1
Episode 19: Communicate Constantly: Lessons from HBCU Comms
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Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.

Episode 18: Product Strategy in Higher Ed

Season 1
Season 1
Episode 18: Product Strategy in Higher Ed
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Mike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities.

Episode 17: Do Less, Better

Season 1
Season 1
Episode 17: Do Less, Better
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Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education.