Episode 26: How to Side-Hustle in Higher Ed

Episode 26: How to Side-Hustle in Higher Ed
Season 1

 
 
00:00 / 50:48
 
1X

In this episode, Joel Goodman talks about how he started Bravery Media, the difficulties in legitimizing a higher ed career to other industries, and the challenges in going freelance.

Episode 23: Higher Ed Marketing Mailbag

Episode 23: Higher Ed Marketing Mailbag
Season 1

 
 
00:00 / 35:33
 
1X

Sponsored by Podium Education. Thought Feeder’s first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
Season 1

 
 
00:00 / 45:06
 
1X

Andrew Cassel joins the podcast to talk about his experiments in Twitch streaming for higher education marketing. We touch on everything from how to do it to the effects on lifecycle management for institutions.

Episode 21: Digital Engagement Lessons from Quick Service Restaurants

Episode 21: Digital Engagement Lessons from Quick Service Restaurants
Season 1

 
 
00:00 / 49:39
 
1X

This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.

Learn more about Bentley and connect with him. He is @mcbentleson pretty much everywhere.

Episode 20: How To Set Goals Beyond the Mission Statement

Episode 20: How To Set Goals Beyond the Mission Statement
Season 1

 
 
00:00 / 43:50
 
1X

Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 19: Communicate Constantly: Lessons from HBCU Comms

Episode 19: Communicate Constantly: Lessons from HBCU Comms
Season 1

 
 
00:00 / 45:30
 
1X

Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.

Episode 18: Product Strategy in Higher Ed

Episode 18: Product Strategy in Higher Ed
Season 1

 
 
00:00 / 43:16
 
1X

Mike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities.

Episode 17: Do Less, Better

Episode 17: Do Less, Better
Season 1

 
 
00:00 / 47:26
 
1X

Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education. Do less, better.

Episode 16: Authentically Marketing Inclusivity in Higher Ed

Episode 16: Authentically Marketing Inclusivity in Higher Ed
Season 1

 
 
00:00 / 53:13
 
1X

Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.

Episode 15: A Prospective Parent’s Perspective on Admissions

Episode 15: A Prospective Parent’s Perspective on Admissions
Season 1

 
 
00:00 / 48:38
 
1X

Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Mike is the Principal of Gas Mark 8, a digital agency working in the US and U.K. with non-profit and education organizations.