Episode 24: Doing Digital Education Right

Thought Feeder
Thought Feeder
Episode 24: Doing Digital Education Right
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This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.

Episode 23: Higher Ed Marketing Mailbag

Thought Feeder
Thought Feeder
Episode 23: Higher Ed Marketing Mailbag
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Sponsored by Podium Education. Thought Feeder’s first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Thought Feeder
Thought Feeder
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
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Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.

Episode 21: Digital Engagement Lessons from Quick Service Restaurants

Thought Feeder
Thought Feeder
Episode 21: Digital Engagement Lessons from Quick Service Restaurants
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This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.

Episode 20: How To Set Goals Beyond the Mission Statement

Thought Feeder
Thought Feeder
Episode 20: How To Set Goals Beyond the Mission Statement
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Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 20: How To Set Goals Beyond the Mission Statement

Thought Feeder
Thought Feeder
Episode 20: How To Set Goals Beyond the Mission Statement
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Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 19: Communicate Constantly: Lessons from HBCU Comms

Thought Feeder
Thought Feeder
Episode 19: Communicate Constantly: Lessons from HBCU Comms
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Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.

Episode 15: A Prospective Parent’s Perspective on Admissions

Thought Feeder
Thought Feeder
Episode 15: A Prospective Parent's Perspective on Admissions
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Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Episode 15: A Prospective Parent’s Perspective on Admissions

Thought Feeder
Thought Feeder
Episode 15: A Prospective Parent's Perspective on Admissions
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Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Episode 14: Preaching to the Choir

Thought Feeder
Thought Feeder
Episode 14: Preaching to the Choir
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Jon-Stephen Stansel and Joel Goodman talk about the conference bubble and how best to get everything we can out of attending a conference. Do online conferences present better opportunities for leadership to hear our struggles? Will more people attend online conferences? And how can we turn a sympathy party into a learning experience?