Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Thought Feeder
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
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Andrew Cassel joins the podcast to talk about his experiments in Twitch streaming for higher education marketing. We touch on everything from how to do it to the effects on lifecycle management for institutions.

Episode 21: Digital Engagement Lessons from Quick Service Restaurants

Thought Feeder
Episode 21: Digital Engagement Lessons from Quick Service Restaurants
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This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.

Learn more about Bentley and connect with him. He is @mcbentleson pretty much everywhere.

Episode 20: How To Set Goals Beyond the Mission Statement

Thought Feeder
Episode 20: How To Set Goals Beyond the Mission Statement
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Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 19: Communicate Constantly: Lessons from HBCU Comms

Thought Feeder
Episode 19: Communicate Constantly: Lessons from HBCU Comms
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Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.

Episode 15: A Prospective Parent’s Perspective on Admissions

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Episode 15: A Prospective Parent's Perspective on Admissions
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Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Mike is the Principal of Gas Mark 8, a digital agency working in the US and U.K. with non-profit and education organizations.

Episode 14: Preaching to the Choir

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Episode 14: Preaching to the Choir
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Jon-Stephen Stansel and Joel Goodman talk about the conference bubble and how best to get everything we can out of attending a conference. Do online conferences present better opportunities for leadership to hear our struggles? Will more people attend online conferences? And how can we turn a sympathy party into a learning experience?

Episode 13: The Hard Work of Social Media Management

Thought Feeder
Episode 13: The Hard Work of Social Media Management
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Special guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.

Ella Dawson is an author, critic, and social media professional. She formerly was the Senior Social Media Editor at TED Conferences and currently is the Social Media Manager for Meet Cute.

Episode 12: Service Design & Consequences

Thought Feeder
Episode 12: Service Design & Consequences
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Ron Bronson joins Joel Goodman and Jon-Stephen Stansel to talk about how ongoing research leads to more compassionate and human design decisions in higher education content, websites, student services, and interactions. Ron also discusses what he calls Consequence Design and how it maps the hostility baked into human-centered and service design processes.

Episode 11: Finding Your Voice on Social Media

Thought Feeder
Episode 11: Finding Your Voice on Social Media
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Jenny Li Fowler, director of Digital Media Strategy at MIT, joins J.S. and Joel to talk about her 30-day experiment in posting about social media marketing, finding one’s voice on social media, and how to beat imposter syndrome.