Episode 24: Doing Digital Education Right

Thought Feeder
Episode 24: Doing Digital Education Right
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This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.

Episode 23: Higher Ed Marketing Mailbag

Thought Feeder
Episode 23: Higher Ed Marketing Mailbag
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Sponsored by Podium Education. Thought Feeder’s first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Thought Feeder
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
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Andrew Cassel joins the podcast to talk about his experiments in Twitch streaming for higher education marketing. We touch on everything from how to do it to the effects on lifecycle management for institutions.

Episode 21: Digital Engagement Lessons from Quick Service Restaurants

Thought Feeder
Episode 21: Digital Engagement Lessons from Quick Service Restaurants
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This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.

Learn more about Bentley and connect with him. He is @mcbentleson pretty much everywhere.

Episode 20: How To Set Goals Beyond the Mission Statement

Thought Feeder
Episode 20: How To Set Goals Beyond the Mission Statement
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Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 19: Communicate Constantly: Lessons from HBCU Comms

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Episode 19: Communicate Constantly: Lessons from HBCU Comms
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Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.

Episode 18: Product Strategy in Higher Ed

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Episode 18: Product Strategy in Higher Ed
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Mike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities.

Episode 17: Do Less, Better

Thought Feeder
Episode 17: Do Less, Better
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Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education. Do less, better.

Episode 16: Authentically Marketing Inclusivity in Higher Ed

Thought Feeder
Episode 16: Authentically Marketing Inclusivity in Higher Ed
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Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.