Episode 17: Do Less, Better

Episode 17: Do Less, Better
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Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education. Do less, better.

Episode 16: Authentically Marketing Inclusivity in Higher Ed

Episode 16: Authentically Marketing Inclusivity in Higher Ed
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Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.

Episode 15: A Prospective Parent’s Perspective on Admissions

Episode 15: A Prospective Parent’s Perspective on Admissions
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Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.

Mike is the Principal of Gas Mark 8, a digital agency working in the US and U.K. with non-profit and education organizations.

Episode 14: Preaching to the Choir

Episode 14: Preaching to the Choir
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Jon-Stephen Stansel and Joel Goodman talk about the conference bubble and how best to get everything we can out of attending a conference. Do online conferences present better opportunities for leadership to hear our struggles? Will more people attend online conferences? And how can we turn a sympathy party into a learning experience?

Episode 13: The Hard Work of Social Media Management

Episode 13: The Hard Work of Social Media Management
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Special guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.

Ella Dawson is an author, critic, and social media professional. She formerly was the Senior Social Media Editor at TED Conferences and currently is the Social Media Manager for Meet Cute.

Episode 12: Service Design & Consequences

Episode 12: Service Design & Consequences
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Ron Bronson joins Joel Goodman and Jon-Stephen Stansel to talk about how ongoing research leads to more compassionate and human design decisions in higher education content, websites, student services, and interactions. Ron also discusses what he calls Consequence Design and how it maps the hostility baked into human-centered and service design processes.

Episode 11: Finding Your Voice on Social Media

Episode 11: Finding Your Voice on Social Media
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Jenny Li Fowler, director of Digital Media Strategy at MIT, joins J.S. and Joel to talk about her 30-day experiment in posting about social media marketing, finding one’s voice on social media, and how to beat imposter syndrome.

Episode 10: Ditch Canva for Real Designers

Episode 10: Ditch Canva for Real Designers
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What’s the value of good design to a university’s brand reach? Jon-Stephen Stansel thinks it’s worth an awful lot more than Canva’s $13/month for overused templates. In this tenth episode of Thought Feeder, J.S. and Joel talk about how using mass-produced templated designs from any service can negatively affect an organization’s visual brand. They also offer alternatives to help bridge the gap for non-designers who are responsible for doing design work.

Episode 9: Higher Ed Homogeneity

Episode 9: Higher Ed Homogeneity
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Joel and J.S. discuss the sameness of marketing, design, and website user experiences across higher education and try to suss out ways to inject new life and variety into how we market our colleges and universities.

Episode 8: Great Work Through Great Relationships

Episode 8: Great Work Through Great Relationships
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J.S. and Joel and joined by the always wonderful Erin Supinka to talk about how she goes about developing relationships with her coworkers. This episode contains a ton of great insight into working successfully with other people. Whether you’re new to your job or a seasoned pro, Erin’s thoughts are well worth a listen.