Episode 9: Higher Ed Homogeneity

Episode 9: Higher Ed Homogeneity
Season 1

 
 
00:00 / 35:00
 
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Joel and J.S. discuss the sameness of marketing, design, and website user experiences across higher education and try to suss out ways to inject new life and variety into how we market our colleges and universities.

Episode 8: Great Work Through Great Relationships

Episode 8: Great Work Through Great Relationships
Season 1

 
 
00:00 / 35:16
 
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J.S. and Joel and joined by the always wonderful Erin Supinka to talk about how she goes about developing relationships with her coworkers. This episode contains a ton of great insight into working successfully with other people. Whether you’re new to your job or a seasoned pro, Erin’s thoughts are well worth a listen.

Episode 7: Staying Alive Through Digital Strategy

Episode 7: Staying Alive Through Digital Strategy
Season 1

 
 
00:00 / 28:02
 
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The digital strategy decisions made by colleges and universities in 2020 will largely decide which institutions last another 50+ years and which ones quietly fade away. In episode 7, Joel Goodman and J.S. Stansel make a case for assessing and bolstering digital strategy and marketing in higher education.

You can read more on this topic at insight.bravery.co.

Episode 6: Crafting a Culture of Accessibility

Episode 6: Crafting a Culture of Accessibility
Season 1

 
 
00:00 / 41:34
 
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Joel and J.S. are joined by accessibility advocate Erika Boltz to talk about how higher education can build accessibility into social media and web content processes by creating a culture of inclusivity. Insights on this episode of Thought Feeder cover working with university leadership, dealing with technology platforms, and keeping the focus on your audience’s needs.

Erika Boltz is a communicator, ally, and activist living with a disability in Jacksonville, Florida. She has spent the last nine years working toward more inclusive content and communications in higher education spaces.

Episode 5: Teaming up with Athletics Marketing

Episode 5: Teaming up with Athletics Marketing
Season 1

 
 
00:00 / 28:06
 
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Joel and J.S. are joined by Michael Green from Texas A&M University to talk about how University Marketing can better work with Athletics Marketing offices. Come for the good advice, stay for conversations about identity and the role of athletics in building a campus culture.

Episode 4: Virtual Insanity

Episode 4: Virtual Insanity
Season 1

 
 
00:00 / 23:23
 
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In this episode, Jon-Stephen Stansel and Joel Goodman talk about the importance of using clear language when marketing in higher education. We ask the question, “Are we paying attention to the language we use and what it communicates to our students and prospective students?”

Episode 3: Social Listening in a Crisis

Episode 3: Social Listening in a Crisis
Season 1

 
 
00:00 / 29:53
 
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Liz Gross joins us on this third episode of Thought Feeder to discuss Campus Sonar’s COVID-19 Social Media Briefings for higher education. Be sure to visit Campus Sonar for more great insight.

Subscribe to Campus Sonar’s COVID-19 Social Media Briefings, too!

Episode 2: Working From Home

Episode 2: Working From Home
Season 1

 
 
00:00 / 38:32
 
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J.S. Stansel and Joel Goodman discuss the relatively new higher education paradigm of working from home. This episode contains pro-tips for homebound productivity and a couple of rants about how slow higher ed has been to adopt a distributed workforce.

Episode 1: COVID-19 in #HESM

Episode 1: COVID-19 in #HESM
Season 1

 
 
00:00 / 21:56
 
1X

Joel Goodman and J.S. Stansel discuss the challenges of covering a global emergency as a higher education social media manager.