Episode 6: Crafting a Culture of Accessibility

Thought Feeder
Episode 6: Crafting a Culture of Accessibility
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Joel and J.S. are joined by accessibility advocate Erika Boltz to talk about how higher education can build accessibility into social media and web content processes by creating a culture of inclusivity. Insights on this episode of Thought Feeder cover working with university leadership, dealing with technology platforms, and keeping the focus on your audience’s needs.

Erika Boltz is a communicator, ally, and activist living with a disability in Jacksonville, Florida. She has spent the last nine years working toward more inclusive content and communications in higher education spaces.

Read the transcript “Episode 6: Crafting a Culture of Accessibility”

Episode 5: Teaming up with Athletics Marketing

Thought Feeder
Episode 5: Teaming up with Athletics Marketing
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Joel and J.S. are joined by Michael Green from Texas A&M University to talk about how University Marketing can better work with Athletics Marketing offices. Come for the good advice, stay for conversations about identity and the role of athletics in building a campus culture.

Read the transcript “Episode 5: Teaming up with Athletics Marketing”

Episode 4: Virtual Insanity

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Episode 4: Virtual Insanity
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In this episode, Jon-Stephen Stansel and Joel Goodman talk about the importance of using clear language when marketing in higher education. We ask the question, “Are we paying attention to the language we use and what it communicates to our students and prospective students?”

Read the transcript “Episode 4: Virtual Insanity”

Episode 3: Social Listening in a Crisis

Thought Feeder
Episode 3: Social Listening in a Crisis
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Liz Gross joins us on this third episode of Thought Feeder to discuss Campus Sonar’s COVID-19 Social Media Briefings for higher education. Be sure to visit Campus Sonar for more great insight.

Subscribe to Campus Sonar’s COVID-19 Social Media Briefings, too!

Read the transcript “Episode 3: Social Listening in a Crisis”

Episode 2: Working From Home

Thought Feeder
Episode 2: Working From Home
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J.S. Stansel and Joel Goodman discuss the relatively new higher education paradigm of working from home. This episode contains pro-tips for homebound productivity and a couple of rants about how slow higher ed has been to adopt a distributed workforce.

Read the Transcript “Episode 2: Working From Home”

Episode 1: COVID-19 in #HESM

Thought Feeder
Episode 1: COVID-19 in #HESM
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Joel Goodman and J.S. Stansel discuss the challenges of covering a global emergency as a higher education social media manager.

Read the Transcript “Episode 1: COVID-19 in #HESM”