What’s the value of good design to a university’s brand reach? Jon-Stephen Stansel thinks it’s worth an awful lot more than Canva’s $13/month for overused templates. In this tenth episode of Thought Feeder, J.S. and Joel talk about how using mass-produced templated designs from any service can negatively affect an organization’s visual brand. They also offer alternatives to help bridge the gap for non-designers who are responsible for doing design work.
Joel and J.S. discuss the sameness of marketing, design, and website user experiences across higher education and try to suss out ways to inject new life and variety into how we market our colleges and universities.