Episode 24: Doing Digital Education Right

Episode 24: Doing Digital Education Right

 
 
00:00 / 45:35
 
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This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.

Episode 23: Higher Ed Marketing Mailbag

Episode 23: Higher Ed Marketing Mailbag
Season 1

 
 
00:00 / 35:33
 
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Sponsored by Podium Education. Thought Feeder’s first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing

Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
Season 1

 
 
00:00 / 45:06
 
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Andrew Cassel joins the podcast to talk about his experiments in Twitch streaming for higher education marketing. We touch on everything from how to do it to the effects on lifecycle management for institutions.

Episode 21: Digital Engagement Lessons from Quick Service Restaurants

Episode 21: Digital Engagement Lessons from Quick Service Restaurants
Season 1

 
 
00:00 / 49:39
 
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This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.

Learn more about Bentley and connect with him. He is @mcbentleson pretty much everywhere.

Episode 17: Do Less, Better

Episode 17: Do Less, Better
Season 1

 
 
00:00 / 47:26
 
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Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education. Do less, better.

Episode 16: Authentically Marketing Inclusivity in Higher Ed

Episode 16: Authentically Marketing Inclusivity in Higher Ed
Season 1

 
 
00:00 / 53:13
 
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Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.

Episode 9: Higher Ed Homogeneity

Episode 9: Higher Ed Homogeneity
Season 1

 
 
00:00 / 35:00
 
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Joel and J.S. discuss the sameness of marketing, design, and website user experiences across higher education and try to suss out ways to inject new life and variety into how we market our colleges and universities.

Episode 6: Crafting a Culture of Accessibility

Episode 6: Crafting a Culture of Accessibility
Season 1

 
 
00:00 / 41:34
 
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Joel and J.S. are joined by accessibility advocate Erika Boltz to talk about how higher education can build accessibility into social media and web content processes by creating a culture of inclusivity. Insights on this episode of Thought Feeder cover working with university leadership, dealing with technology platforms, and keeping the focus on your audience’s needs.

Erika Boltz is a communicator, ally, and activist living with a disability in Jacksonville, Florida. She has spent the last nine years working toward more inclusive content and communications in higher education spaces.

Episode 5: Teaming up with Athletics Marketing

Episode 5: Teaming up with Athletics Marketing
Season 1

 
 
00:00 / 28:06
 
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Joel and J.S. are joined by Michael Green from Texas A&M University to talk about how University Marketing can better work with Athletics Marketing offices. Come for the good advice, stay for conversations about identity and the role of athletics in building a campus culture.

Episode 4: Virtual Insanity

Episode 4: Virtual Insanity
Season 1

 
 
00:00 / 23:23
 
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In this episode, Jon-Stephen Stansel and Joel Goodman talk about the importance of using clear language when marketing in higher education. We ask the question, “Are we paying attention to the language we use and what it communicates to our students and prospective students?”