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Episode 52: TikTok’s Role in Higher Ed with Adrienne Sheares
Award-winning, Social Media Marketer, Adrienne Sheares, joins the show to chat about TikTok’s role in Higher Ed. Questions asked include, how can TikTok enhance the student experience? What happens if it gets banned on all college campuses? Do students use it to research potential schools? And lastly, what were some of the biggest takeaways from her viral Gen-Z focus group? Follow Adrienne on Twitter: https://twitter.com/AdriSheares Check out her site: https://www.adriennesheares.com/ Rival IQ she mentioned: https://www.rivaliq.com/blog/higher-ed-social-media-engagement-report/ Adrienne’s Focus Group: https://www.linkedin.com/posts/adrienne-sheares-m-a-030a2219_genz-tiktok-search-activity-6963523699035488256-FFo9/
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Episode 51: How To Excel on Social in 2023 with Codi Dantu-Johnson
Happy New Year, everyone. Start 2023 off right by listening to our conversation with Codi Dantu-Johnson, where we talk about social media best practices, how to win on organic, tips for breaking into the industry, pet peeves, and more! Follow Codi on Twitter: https://twitter.com/Codishaa Subscribe to her new YouTube channel: https://youtube.com/@Codishaa Read the blog post she mentioned: https://minimediabiz.com/blog/f/organic-social-media-is-misunderstood
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Episode 45: Live at HighEdWeb: Is it time for campuses to BeReal?
Coming to you LIVE from HighEdWeb 2022, it’s Joel and J.S.’s latest mailbag episode of Thought Feeder! Learn the answers to questions like: What metric is the best one to track? What were the biggest takeaways from HighEdWeb? Should Campuses start using BeReal? Find out what happens when Joel and J.S. stop being polite and start… Being Real!
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Episode 39: Community Building with Humor and HeartÂ
Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special “Lost Episode,” recorded LIVE from the All Day, All Night Conference in June 2021. Can institutional social media accounts… be… funny? And if so, how can you get buy-in to experiment? In Austin’s case, all it took was a willingness to take risks, a supportive boss, and an eye for trends. Follow Austin on Twitter: https://twitter.com/austinonsocial Sippin’ Social Tea Book: https://www.blurb.com/b/10749040-caution-contents-may-be-hot
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Episode 37: Social Media Lessons from the Campaign Trail with Anastasia Golovashkina
Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential campaign.
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Episode 35: What to do with multiple social audiences
Bailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approaching different audiences in our social messaging.
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Episode 31: Higher Ed Resolutions
Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
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Episode 30: No, your institution doesn’t need to be on Parler
The ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associated with hyper-politicized platforms like Parler?
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Episode 27: Putting the Social Back in Social Media
Jayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.
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Episode 25: Accessibility for All
This episode is sponsored by Podium Education.
Alexa Heinrich (@HashtagHeyAlexa) joins Jon-Stephen and Joel to talk about accessibility on social media. -
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.
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Episode 13: The Hard Work of Social Media Management
Special guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.
Thought Feeder
a higher ed digital marketing podcast
