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Episode 39: Community Building with Humor and HeartÂ
Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special “Lost Episode,” recorded LIVE from the All Day, All Night Conference in June 2021. Can institutional social media accounts… be… funny? And if so, how can you get buy-in to experiment? In Austin’s case, all it took was a willingness to take risks, a supportive boss, and an eye for trends. Follow Austin on Twitter: https://twitter.com/austinonsocial Sippin’ Social Tea Book: https://www.blurb.com/b/10749040-caution-contents-may-be-hot
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Episode 37: Social Media Lessons from the Campaign Trail with Anastasia Golovashkina
Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential campaign.
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Episode 35: What to do with multiple social audiences
Bailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approaching different audiences in our social messaging.
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Episode 31: Higher Ed Resolutions
Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
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Episode 30: No, your institution doesn’t need to be on Parler
The ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associated with hyper-politicized platforms like Parler?
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Episode 27: Putting the Social Back in Social Media
Jayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.
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Episode 25: Accessibility for All
This episode is sponsored by Podium Education.
Alexa Heinrich (@HashtagHeyAlexa) joins Jon-Stephen and Joel to talk about accessibility on social media. -
Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.
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Episode 13: The Hard Work of Social Media Management
Special guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.
Thought Feeder
a higher ed digital marketing podcast
