Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
The ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associated with hyper-politicized platforms like Parler?
Jayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.
Andrew Cassel joins the podcast to talk about his experiments in Twitch streaming for higher education marketing. We touch on everything from how to do it to the effects on lifecycle management for institutions.