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Will Noble from Funnelback joins the show to talk about all things site search in higher ed. This episode is sponsored by Squiz.
Tag: digital strategy
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Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
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This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.
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This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.
Learn more about Bentley and connect with him. He is @mcbentleson pretty much everywhere.
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The digital strategy decisions made by colleges and universities in 2020 will largely decide which institutions last another 50+ years and which ones quietly fade away. In episode 7, Joel Goodman and J.S. Stansel make a case for assessing and bolstering digital strategy and marketing in higher education.
You can read more on this topic at insight.bravery.co.