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Episode 45: Live at HighEdWeb: Is it time for campuses to BeReal?
kevinknecht
Coming to you LIVE from HighEdWeb 2022, it’s Joel and J.S.’s latest mailbag episode of Thought Feeder! Learn the answers to questions like: What metric is the best one to track? What were the biggest takeaways from HighEdWeb? Should Campuses start using BeReal? Find out what happens when Joel and J.S. stop being polite and…
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Episode 32: University Site Search
Joel Goodman
Will Noble from Funnelback joins the show to talk about all things site search in higher ed. This episode is sponsored by Squiz.
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Episode 31: Higher Ed Resolutions
Joel Goodman
Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
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Episode 24: Doing Digital Education Right
Joel Goodman
This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.
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Episode 21: Digital Engagement Lessons from Quick Service Restaurants
Joel Goodman
This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.
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Episode 7: Staying Alive Through Digital Strategy
Joel Goodman
The digital strategy decisions made by colleges and universities in 2020 will largely decide which institutions last another 50+ years and which ones quietly fade away. In episode 7, Joel Goodman and J.S. Stansel make a case for assessing and bolstering digital strategy and marketing in higher education. You can read more on this topic…