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Episode 44: SEO in Higher Ed: Mysteries, Misconceptions, and More!
It’s our first SEO episode! JP Rains, Director of Digital Strategy and Communications at Laurentian University, chats with J.S. and Joel about everything from how Google works, to making user-first content, and managing internal expectations.
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Episode 43: Peering Over the Fence
Joseph Master, Ologie’s Executive Director of Client Strategy, talks to Joel and J.S. about the joys of external validation, creating horizontals that cut across the verticals, and what happens when you glance over the fence at new opportunities.
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Episode 42: The Return of HighEdWeb IRL
HighEdWeb’s President, Nikki Massaro Kauffman, joins the podcast to talk about the do’s and don’ts of pitching to conferences and the importance of being part of the Higher Ed community.
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Episode 41: How Many Elephants Can you Fit in the Room?
Steve App returns to discuss the findings from Simpson Scarborough’s recently published MarCom Professional Development and Salary Study.
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Episode 40: Since We’ve Been Gone… An Update from the Past Year
After more than a year apart, Joel and J.S. chat about what’s changed over the past 365 days. They also dig into Higher Ed trends and share what the future looks like for the Pod.
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Episode 39: Community Building with Humor and HeartÂ
Austin Braun from Ascend Engine (formerly at the University of Colorado Boulder) joins J.S. and Joel for a special “Lost Episode,” recorded LIVE from the All Day, All Night Conference in June 2021. Can institutional social media accounts… be… funny? And if so, how can you get buy-in to experiment? In Austin’s case, all it took was a willingness to take risks, a supportive boss, and an eye for trends. Follow Austin on Twitter: https://twitter.com/austinonsocial Sippin’ Social Tea Book: https://www.blurb.com/b/10749040-caution-contents-may-be-hot
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Episode 38: The Servant Marketer’s Guide to Leading with Empathy
Jenny Petty from the University of Montana joins the show in this special “Lost Episode” from June 2021. How exactly do we lead with empathy when there are so many challenges facing our institutions? Jenny has thoughts.
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Episode 37: Social Media Lessons from the Campaign Trail with Anastasia Golovashkina
Anastasia Golovashkina talks about her work in political social media, including Elizabeth Warren’s 2020 presidential campaign.
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Episode 36: Software, stewardship, and the student experience
Eric Stoller discusses the higher ed tech landscape and provides helpful advice for colleges and universities evaluating digital tools.
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Episode 35: What to do with multiple social audiences
Bailey Cargill draws experience from managing social media for Nickelodeon properties and helps us think about approaching different audiences in our social messaging.
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Episode 34: The Weight of Leadership with Jaime Hunt
Jaime Hunt discusses the tone marketing leadership can set in higher education.
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Episode 33: Abby Covert Makes Sense Out of Messes
Abby Covert joins the show to talk about information architecture, usability research, and adding humanity into the design process. This episode is sponsored by Squiz.
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Episode 32: University Site Search
Will Noble from Funnelback joins the show to talk about all things site search in higher ed. This episode is sponsored by Squiz.
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Episode 31: Higher Ed Resolutions
Joel and J.S. talk through some of the things they hope higher ed marketing pros will work on for the new year. After a challenging 2020, the industry could use a recalibration. This episode is sponsored by Squiz.
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Episode 30: No, your institution doesn’t need to be on Parler
The ins-and-outs of weighing whether to join a new social media platform. Does your university really want to be associated with hyper-politicized platforms like Parler?
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Episode 29: Building Strong, Values-driven Communities
Danielle Maveal joins Thought Feeder to talk about her experiences building strong communities for brands and the importance of setting organization-wide values.
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Episode 28: Finding Valuable Higher Ed Conversations on Reddit
Steve App joins the pod to talk about where colleges and universities should be looking for genuine insights into the experience they’re offering.
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Episode 27: Putting the Social Back in Social Media
Jayde Powell joins the podcast today to talk about how her internships as a young professional shaped her views on social media strategy and the importance of community on the web.
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Episode 26: How to Side-Hustle in Higher Ed
In this episode, Joel Goodman talks about how he started Bravery Media, the difficulties in legitimizing a higher ed career to other industries, and the challenges in going freelance.
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Episode 25: Accessibility for All
This episode is sponsored by Podium Education.
Alexa Heinrich (@HashtagHeyAlexa) joins Jon-Stephen and Joel to talk about accessibility on social media. -
Episode 24: Doing Digital Education Right
This episode is sponsored by Podium Education. Christopher Parrish, President of University Partnerships at Podium Education talks with Jon-Stephen and Joel about digital education, the challenges facing higher ed, and why tech skills education is crucial to student career success.
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Episode 23: Higher Ed Marketing Mailbag
Sponsored by Podium Education. Thought Feeder’s first mailbag episode where Jon-Stephen Stansel and Joel Goodman answer listener questions. This episode covers governance, accessibility, and workplace politics.
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Episode 22: The Uncharted World of Video Gaming in Higher Ed Marketing
Can video gaming and the popularity of live-streaming games be used in higher ed marketing? Andrew Cassel talks us through leveling up our marketing skills.
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Episode 21: Digital Engagement Lessons from Quick Service Restaurants
This episode features Bentley McBentleson, Digital Marketing Director for Long John Silver’s. The discussion takes a deep-dive into social media practices, finding your brand voice, and how engaging content can build affinity with brand audiences. What can higher ed learn from fast food marketing? A ton, it turns out.
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Episode 20: How To Set Goals Beyond the Mission Statement
Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization’s health. How does the wedding industry apply to higher ed? Listen to find out.
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Episode 19: Communicate Constantly: Lessons from HBCU Comms
Joel Goodman and Jon-Stephen Stansel are joined by Eddie Francis, Director of Communications and Marketing at Dillard University. Eddie discusses his work in HBCU Comms, building communities, and provides advice to predominantly white institutions on caring for their Black communities.
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Episode 18: Product Strategy Mentality in Higher Ed
Mike Petroff from Harvard Business Publishing joins Joel and J.S. to discuss bringing Product Management techniques into colleges and universities.
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Episode 17: Do Less, Better
Michael Fienen, host of the Drunken UX Podcast and CTO of nuCloud joins Joel and J.S. to talk about how a better focus on the most valuable pieces of marketing could produce radical change in higher education.
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Episode 16: Authentically Marketing Inclusivity in Higher Ed
Dr. Allen Thomas joins J.S. Stansel and Joel Goodman to talk about what true diversity and inclusion can look like in higher education marketing. In this episode, we talk about the balance between authenticity and aspirational marketing when it comes to inclusivity.
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Episode 15: A Prospective Parent’s Perspective on Admissions
Mike Richwalsky joins Joel and J.S. to talk about his experience as the parent of a high school senior in the college admissions process, partially during COVID-19. Mike brings lots of insight from his 20 years in higher education marketing about what surprised him being on the other side of the campaign.
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Episode 14: Preaching to the Choir
Jon-Stephen Stansel and Joel Goodman talk about the conference bubble and how best to get everything we can out of attending a conference. Do online conferences present better opportunities for leadership to hear our struggles? Will more people attend online conferences? And how can we turn a sympathy party into a learning experience?
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Episode 13: The Hard Work of Social Media Management
Special guest Ella Dawson joins J.S. Stansel and Joel Goodman on this episode of Thought Feeder for a candid discussion about the mental and emotional toll managing social media for brands can take on a person. Ella makes the case for why social media professionals should be valued as they take the first punches for the organizations they represent online.
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Episode 12: Service Design & Consequences
Ron Bronson joins Joel Goodman and Jon-Stephen Stansel to talk about how ongoing research leads to more compassionate and human design decisions in higher education content, websites, student services, and interactions. Ron also discusses what he calls Consequence Design and how it maps the hostility baked into human-centered and service design processes.
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Episode 11: Finding Your Voice on Social Media
Jenny Li Fowler, director of Digital Media Strategy at MIT, joins J.S. and Joel to talk about her 30-day experiment in posting about social media marketing, finding one’s voice on social media, and how to beat imposter syndrome.
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Episode 10: Ditch Canva for Real Designers
What’s the value of good design to a university’s brand reach? Jon-Stephen Stansel thinks it’s worth an awful lot more than Canva’s $13/month for overused templates. In this tenth episode of Thought Feeder, J.S. and Joel talk about how using mass-produced templated designs from any service can negatively affect an organization’s visual brand. They also offer alternatives to help bridge the gap for non-designers who are responsible for doing design work.
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Episode 9: Higher Ed Homogeneity
Joel and J.S. discuss the sameness of marketing, design, and website user experiences across higher education and try to suss out ways to inject new life and variety into how we market our colleges and universities.
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Episode 8: Great Work Through Great Relationships
J.S. and Joel and joined by the always wonderful Erin Supinka to talk about how she goes about developing relationships with her coworkers. This episode contains a ton of great insight into working successfully with other people. Whether you’re new to your job or a seasoned pro, Erin’s thoughts are well worth a listen.
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Episode 7: Staying Alive Through Digital Strategy
The digital strategy decisions made by colleges and universities in 2020 will largely decide which institutions last another 50+ years and which ones quietly fade away. In episode 7, Joel Goodman and J.S. Stansel make a case for assessing and bolstering digital strategy and marketing in higher education. You can read more on this topic at insight.bravery.co.
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Episode 6: Crafting a Culture of Accessibility
Joel and J.S. are joined by accessibility advocate E. F. Boltz to talk about how higher education can build accessibility into social media and web content processes by creating a culture of inclusivity. Insights on this episode of Thought Feeder cover working with university leadership, dealing with technology platforms, and keeping the focus on your audience’s needs.
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Episode 5: Teaming up with Athletics Marketing
Joel and J.S. are joined by Michael Green from Texas A&M University to talk about how University Marketing can better work with Athletics Marketing offices. Come for the good advice, stay for conversations about identity and the role of athletics in building a campus culture.
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Episode 4: Virtual Insanity
In this episode, Jon-Stephen Stansel and Joel Goodman talk about the importance of using clear language when marketing in higher education. We ask the question, “Are we paying attention to the language we use and what it communicates to our students and prospective students?”
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Episode 3: Social Listening in a Crisis
Liz Gross joins us on this third episode of Thought Feeder to discuss Campus Sonar’s COVID-19 Social Media Briefings for higher education. Be sure to visit Campus Sonar for more great insight.
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Episode 2: Working From Home
J.S. Stansel and Joel Goodman discuss the relatively new higher education paradigm of working from home. This episode contains pro-tips for homebound productivity and a couple of rants about how slow higher ed has been to adopt a distributed workforce.
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Episode 1: COVID-19 in #HESM
Joel Goodman and J.S. Stansel discuss the challenges of covering a global emergency as a higher education social media manager.
Thought Feeder
a higher ed digital marketing podcast
Speaker: Joel Goodman
Joel Goodman is the Principal at Bravery Media and the co-host of Thought Feeder.
